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Matt Cole, CEO of Strive Asset Management, recommended in a Feb. 24, 2025 letter that Gamestop (NYSE: GME) allocate a portion of its nearly $5 billion cash reserves to bitcoin, framing it as a strategic hedge against inflation and a potential boost to shareholder value. The proposal, confirmed by Gamestop Chairman Ryan Cohen via social media, aligns with broader corporate trends but stops short of advocating a full conversion of cash holdings. Replying to a Coindesk X post, Cohen acknowledged that he received the letter. Cole, a longtime bitcoin advocate and former portfolio manager, leads Strive—a $1.6 billion asset firm co-founded by Vivek Ramaswamy. His letter highlights Gamestop’s strong liquidity position, bolstered by recent financial stabilization efforts, as an opportunity to diversify reserves. Strive holds Gamestop shares through its exchange-traded funds (ETFs), tying its interests to the company’s performance. The suggestion mirrors moves by firms like Microstrategy, now rebranded as Strategy, which holds over 499,096 bitcoin (BTC) in its treasury. Cole proposed that Gamestop focus exclusively on bitcoin—not other cryptocurrencies—and explore financial tools like convertible debt to fund purchases, rather than depleting cash reserves entirely. Cohen’s brief acknowledgment of the proposal on X has fueled speculation, with analysts divided on whether adoption would elevate Gamestop beyond its “meme stock” reputation and introduce a new financial paradigm. The company has not disclosed any such timeline for this decision. 免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。

🚨 GameStop & Bitcoin? 🚨 CEO Ryan Cohen confirms receiving a letter from Strive Asset Management urging $GME to convert $5B cash reserves into #Bitcoin! 💰⚡ Could this move turn GameStop from a meme stock into a crypto-powered gaming giant? 👀🎮 #Crypto #Bitcoin #GameStop

Strive Asset Management CEO Matt Cole urged GameStop to adopt Bitcoin as a reserve asset, arguing that the move could redefine the company’s financial strategy. In a letter sent to GameStop Chairman and CEO Ryan Cohen on Feb. 24, Cole suggested that GameStop’s nearly $5 billion in cash reserves could be used to position the company as a leader in the gaming sector. “We believe GameStop has an incredible opportunity to transform its financial future by becoming the premier Bitcoin treasury company in the gaming sector,” Cole wrote. Strive, co-founded by Vivek Ramaswamy, manages exchange-traded funds that hold GameStop stock, giving the firm what Cole describes as a fiduciary responsibility and vested interest in the company’s success. While he did not disclose the amount of GameStop stock held, Strive maintains exposure through three different ETFs. Yesterday, Strive sent GameStop an engagement letter urging them to adopt Bitcoin as the cornerstone of their treasury. We believe this shift can elevate $GME from “meme stock” to gaming-sector leader, driving long-run value for shareholders—including our clients who hold… Cole’s letter follows reports that GameStop has been considering alternative investments, including cryptocurrencies. Over the past two years, the company has reduced operating losses and offset deficits with interest income from its cash holdings. According to Cole, reallocating reserves into Bitcoin ( BTC ) would serve as a hedge against inflation and a strategic shift toward long-term capital growth. The proposal aligns with moves made by companies like MicroStrategy and Semler Scientific , which have incorporated Bitcoin into their treasuries. Cole emphasized that GameStop should focus solely on Bitcoin while leveraging capital markets through at-the-market offerings and convertible debt securities.

JUST IN: GameStop $GME is considering investing in Bitcoin, sources tell CNBC.

$GME is still holding better then the rest