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REX Shares has launched a new, first of its kind exchange-traded fund focused on convertible bonds from companies incorporating Bitcoin into their treasury. REX Shares, an asset management firm specializing in investment products and funds, has just launched Bitcoin Corporate Treasury Convertible Bond (BMAX) ETF, which allows retail investors to invest in convertible bonds issued by companies that are buying Bitcoin ( BTC ) for their corporate treasuries (like Michael Saylor’s Strategy ). “Until now, these bonds have been difficult for individual investors to reach. BMAX removes those barriers, making it easier to invest in the strategy pioneered by Michael Saylor—leveraging corporate debt to acquire Bitcoin as a treasury asset,” said Greg King, CEO of REX Financial in the press release statement . In launching BMAX ETF, REX Shares aims to offer a mix of stable income from the bonds and the potential for stock market-like growth if BTC investments perform well. It’s important to note that BMAX is not the first ETF to offer exposure to companies integrating Bitcoin into their corporate strategies. There are other ETFs that invest in such companies, such as Strive Bitcoin Bond ETF and Bitwise Bitcoin Standard Company ETF. But unlike the Strive Bitcoin Bond ETF , which invests in a broader range of corporate debt instruments, BMAX exclusively targets convertible bonds issued by companies leveraging debt to acquire Bitcoin. As for the Bitwise Bitcoin Standard Company ETF , it invests in the stocks of companies holding significant Bitcoin reserves rather than their debt.

REX Shares has launched the REX Bitcoin Corporate Treasury Convertible Bond ETF. This will be a fund that invests in convertible bonds issued by companies that hold Bitcoin ( BTC ) in their corporate treasury, according to a company release. Convertible bonds are a type of debt that can be converted into company shares under certain conditions. Some companies use these bonds to raise money and buy Bitcoin for their balance sheets. The strategy gained attention after Michael Saylor, now Chairman of Strategy (formerly MicroStrategy ), used it to accumulate Bitcoin. BMAX simplifies access to this investment approach by packaging these bonds into an exchange-traded fund. ETFs allow investors to buy a basket of assets in one trade, similar to stocks. Instead of purchasing individual convertible bonds, investors can buy shares of BMAX to gain exposure to companies using this method. “BMAX is the first ETF giving retail investors and investment advisors access to convertible bonds issued by companies integrating Bitcoin into their financial strategy,” said Greg King, CEO of REX Financial. The fund focuses on companies like Strategy, which has issued multiple Bitcoin-backed convertible bonds. Investors in BMAX gain exposure to both the debt and potential equity upside of these companies while avoiding direct Bitcoin ownership. This provides an alternative way to engage with Bitcoin-linked investments without holding the asset itself. BMAX offers a regulated path to participate in this strategy, removing the complexities of sourcing individual bonds or managing Bitcoin transactions.

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