According to a study conducted by investment company BlackRock, in just 12 years the number of cryptocurrency users worldwide has reached 300 million. This means that the adoption of digital assets has occurred approximately 43% faster than the spread of mobile phones and almost 20% faster than the Internet.
By comparison, it took smartphones 21 years to reach 300 million users, and the Internet 15 years.
According to BlackRock, the rapid adoption of cryptocurrencies has been driven by the generation of Zoomers, also known as the “digital generation.” These people are more open to using digital assets than Generation X and Boomers.
This is confirmed by other studies. For example, financial company Empower surveyed 1009 American crypto investors and found that almost 34% of them belong to the Zoomers generation. This is the highest figure among all age groups.
Another factor behind the rapid adoption of cryptocurrencies has been the fear of inflation and digital transformation in the traditional banking sector.
BlackRock analysts are not the only ones to note the strong momentum in the crypto industry. Most experts expect the volume of assets under management to increase by 2025. Bitcoin - US ETP could exceed $250 billion thanks to institutional investment.