Printemps, the prominent department store chain, has announced a significant development in the French retail sector: customers of Printemps can now easily use digital assets to shop for high-end fashion, beauty, and lifestyle products at any of the 20 Printemps stores nationwide. This development is made possible by Binance Pay, the payments solution of Binance, the world’s leading blockchain ecosystem and cryptocurrency exchange, and the crypto payment fintech Lyzi, which links brands to cryptocurrency users.

The more than 6.5 million French cryptocurrency users may now take use of new payment methods at Printemps stores around the country thanks to this smart cooperation. A new degree of payment flexibility will be offered to Binance customers by enabling them to pay using Binance Pay in Bitcoin, Ethereum, and other cryptocurrencies, including stablecoins like EURI and USDC.

Emmanuel Suissa, Chief Partnership Officer of Printemps, said:

“We are proud to be the first department store network in France to offer this option to our local and international customers. By partnering with Binance and Lyzi, we are enhancing our customers’ shopping experience and adapting our services to the needs of today’s modern and connected consumers with the latest Web3 solutions.”

How It Operates: An Easy and Safe Process

Customers just need to use their Binance app to scan a QR code at checkout in order to pay using crypto. After that, they may choose the cryptocurrency of their choice and validate the transaction. Customers seeking a fast and simple cryptocurrency payment option will find the procedure straightforward to use since it takes just a few seconds to complete.

Through Lyzi’s platform, Binance Pay technology is smoothly linked with Printemps’ payment system. By converting cryptocurrency payments to euros, the merchant is shielded from market fluctuations and consumers are guaranteed a seamless checkout process.

Binance and Lyzi: key players in this transformation

Binance has more over 240 million users globally, making it the dominant force in the cryptocurrency market. This feature enables quick, safe, and easy payments for merchants without charging fees, all thanks to Binance Pay and Lyzi’s platform, which has already integrated its solutions at over 100,000 points of sale. Customers and merchants may be assured of security and convenience as funds are cleared within 24 to 48 hours.

David Princay, CEO of Binance France, commented:

“As retail continues to evolve, we are proud to see our technology support such an iconic French brand as Printemps. This initiative demonstrates the synergy possible between traditional luxury retail and innovative financial solutions, offering an enriched shopping experience.”

Damien Patureaux, CEO of Lyzi said:

“This partnership allows Printemps to offer a cutting-edge payment solution that aligns with the evolving needs of today’s digital consumers. We are proud to support Printemps in enhancing the shopping experience to reinforce its position as a leader in retail innovation and the future of commerce.”